THE LAURA SULTAN® Digital transparency — mentoring, training and policy

Toronto · in person · Centre for Social Innovation

Upcoming workshops for online sellers

A two-part public workshop series on digital transparency in e-commerce, for independent sellers, makers and small business owners who sell through Amazon, Etsy and other marketplaces. The sessions connect, but each stands on its own.

E-commerce workshops at the Centre for Social Innovation, Toronto

Both sessions run 5:30–6:30pm at CSI Spadina, 192 Spadina Ave. Registration is through CSI’s event pages.

Session one

Demystifying Digital Transparency in E-commerce

· CSI, 192 Spadina Ave, Toronto

How marketplace decisions actually get made, using real cases from a Toronto business that has spent years on both sides of that process. What large platforms disclose versus what they don’t, and what sellers can reasonably ask for.

  • Ranking, visibility, catalogue control and account standing, in plain terms
  • A business Amazon filmed as a success story in 2022, and what one algorithm change did in 2023
  • What you can request, document and escalate — and where the real limits are

This session has taken place.

Session two

Resilience for Small Business in a Digital Landscape

· CSI, 192 Spadina Ave, Toronto

Reducing dependency on any single platform, building sales channels you own, and finding growth outside the algorithm. Shaped in part by the questions raised in October.

  • Dependency audit: where revenue comes from, and what happens if one channel disappears
  • Owned channels — email, direct storefront, community — at realistic small scale
  • Creative export into the U.S. and U.K. as a small Canadian business
  • Markets, wholesale and offline revenue as deliberate strategy, not fallback
  • Where Canadian marketplace policy is going, and how small sellers can be heard
Register for 2 December

Who these workshops are for

Marketplace sellers

You sell on Amazon, Etsy or a similar platform and want to understand how ranking, visibility and account decisions are made about your business.

Makers and small brands

You want a channel mix that one algorithm change can’t undo: email, your own storefront, wholesale, markets and export.

Bring a workshop to your organisation

Half-day or two-part sessions for incubators, BIAs, associations, chambers and accelerators, built around your members’ actual sales channels.

Workshops for organisations