Articles · case studies
Writing for marketplace sellers
Practical articles on working inside marketplace systems — what sellers can document, request and escalate — alongside case studies and longer research on platform accountability.
Articles
The first articles are being published this autumn. This is what they cover.
Working the system
What actually moves a marketplace seller support case, what documentation holds up under pressure, and what you can reasonably ask a platform for.
Building resilience
Dependency audits, owned channels, export and offline revenue — reducing what any single platform can cost you.
Policy and accountability
Longer research on notice, explanation and appeal, and what disclosure standards would mean for small sellers in practice.
Case studies
Case studies from a real business selling across marketplaces are in preparation. Sign up below to hear when the first one is published.
Know when something new goes up
Occasional emails when something new is published or a workshop opens for registration. Nothing else.
Signup is temporarily unavailable — email laura@thelaurasultan.com and I’ll add you.